What we talk about when we talk about LWD


Recap:  1/28/15

Thanks to Jenya Andreev who facilitated our latest meeting in the Guild conference room in NW Portland.  This was a working session for LWD members interested in guiding and developing the 2015 identity direction of LWD.

Jenya facilitated the conversation by using giant post-its to guide us through the brainstorming process.  This collective discussion and brainstorming session helped us land on the groups revised statement:

LWD PDX – League of Women Designers – A member-led professional forum to elevate interdisciplinary design.

Our goals for the meeting:

  • To collectively write an updated statement of purpose.
  • Discuss strategies of how to describe what LWD is
  • Consider a visual identity for future use

Topics and ideas we discussed and edited to create our statement:

  • Who is our audience:  colleagues, professional, design with a capital “D”. freelance vs. company lady, design vs. art, creative
  • Our structure: group, volunteer, member-led, forum, interdisciplinary, invite, ownership, sharing
  • Our Attitude: tone, practice, topic, theme, process, visibility, education, learn, inspiration, celebrate, powerful, safe, positivity, excellence, participation, advancing, diverse, elevate, achieve

This discussion was incredibly inspiring and intellectually fascinating.  The attendees involved in this process were all from different professional backgrounds and each have their own unique relationship to LWD, enabling us to achieve a fascinating dialogue and outcome.

Changes and updates made:

  • Rather then list professions or disciplines, we will welcome any professional who identifies with “design”.
  • We will continue to identify with an interdisciplinary approach that recognizes the changing nature of our practices, and encourages dialogue among designers of different backgrounds.
  • We believe that this interdisciplinary approach to members and meeting curation will keep topics relevant and interesting to members and believe in its importance to the advancement of design dialogue in general.

Contact us with further thoughts and ideas. We look forward to this discussion continuing over time!

References and Resources Discussed:

“We were interested in excellence. We wanted the chapter to achieve what AIGA was and was not. That is, it was not a trade association to help designers make more money. It was an association to raise the standards of design above that of commercial artist. The initial philosophy was Excellence in graphic design and we tried to incorporate this into the formation of the chapter.” – Ray Horton, founder of AIGA Portland